Picture this: You spend hours and hours on a comp for a client, be it in advertising, identitiy, or web design. When you finally present your work to the client, you get something like “I don’t like it. Can you show me something else?”
Are you familiar with this scenario? Well, so am I. And so is every designer or art director I know. No matter how much effort we put into a design, there’s almost always gonna be somebody who will tear it apart. The question is: if we like it, why don’t they like it as well?
To understand why that is, and what we can do about it, let’s take a look at this situation for a second. Read on…
In business, being audacious can often lead to crumbling walls. How do you ensure that the wall breaking down is the one between you and your (potential) client, and not the one you’re standing on? Read on…
Spain has a very nice tradition taking place every new year’s eve. It’s called las 12 uvas de la suerte, and it goes like this: during the last 12 seconds before the bell strikes midnight, you eat one grape for every one second. It’s supposed to bring you luck in the new year. Having your mouth full of grapes, you have to say Feliz Año Nuevo and kiss the person next to you.
Via AotW
Since 1962, when midnight arrives, the clock on the Madrid square Puerta del Sol is being broadcasted on almost every TV channel in Spain. Obviously, audience ratings are quite high for this event. This popular tradition inspired the creatives at Universal McCann Spain to come up with this idea for nationwide broadcast during the famous twelve bell chimes. Read on…
In design, half of the job is selling your work to your client. If you follow classic job procedures - acquire, design, sell -, you will have already noticed that it takes far more sweat to sell your design to the client than to acquire her in the first place. Why is that, and what can you do about it? Read on…
This is exciting! Here is another wallpaper worth checking out.
We looked at a very interesting and unique wallpaper style/technique in the previous post Wallpaper design. No, not for your desktop. Now here is another one you might like.
This is a heat sensitive wallpaper. It appears to be partially painted with a heat sensitive paint that only shows up at a certain temperature. I have to say, the flower print isn’t exactly something I’d put in my living room, but the technique is quite exciting.
This is the wallpaper in its “neutral” state:
And here it is with the heater turned on: Read on…
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