The Magenta Lessons consist of four installments: Design and Colors, Marketing, Trademarks and Public Relations. This is the 2nd part, in which we are discussing brands and how important they are in today’s world.
When was the last time you had a Coke? Maybe you prefer Pepsi? I’m sure you’ve tasted them both, and then you decided to stick with one of them. You may even go for Virgin Cola, Afri Cola, RC Cola, or another one (the list goes on). The point is, from the variety of given choices, on what do you base your decision which one to purchase?
You could say it’s the taste. Granted, Coca-Cola tastes slightly different than Pepsi Cola. But what if I tell you that it’s not only the taste that makes your choice, but the brand and their marketing?
Now you say, “no, you’re wrong. It is the taste I’m going for, not the brand. I’m in marketing or advertising myself and I don’t fall for brands” - ok, I’ll give you that. You already know that the values consumers connect with a product are the results of marketing efforts. And because you’re in the field yourself, you’re not falling for it.
I say, let’s move away from Cola for a second and look at table waters. Do you like Evian? Read on…
When was the last time someone recommended something to you? Think about it: on an average day, how often do you hear someone say “these are good, you gotta check them out”, or even “those are the best”? The most interesting question, however, is: to what extent are you aware of the power of word of mouth?
I’ll tell you what happened to me today. Read on…
In business, being audacious can often lead to crumbling walls. How do you ensure that the wall breaking down is the one between you and your (potential) client, and not the one you’re standing on? Read on…
Spain has a very nice tradition taking place every new year’s eve. It’s called las 12 uvas de la suerte, and it goes like this: during the last 12 seconds before the bell strikes midnight, you eat one grape for every one second. It’s supposed to bring you luck in the new year. Having your mouth full of grapes, you have to say Feliz Año Nuevo and kiss the person next to you.
Via AotW
Since 1962, when midnight arrives, the clock on the Madrid square Puerta del Sol is being broadcasted on almost every TV channel in Spain. Obviously, audience ratings are quite high for this event. This popular tradition inspired the creatives at Universal McCann Spain to come up with this idea for nationwide broadcast during the famous twelve bell chimes. Read on…
Do you use public transportation? Ever took the bus, the train, or the subway? (As we’re international: think of the Underground, the Tube, the Metro, the U-Bahn…) If you did, you might have experienced this already: a stop or station named after a commercial company.
Almost everywhere, mass transportation carriers are selling the names of their subway stations away for branding to corporations, even their most frequented and often historic ones. The brand isn’t placed above the line… Read on…
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