Welcome to the first set of the 25 secret rules in design and advertising. Each wednesday for the next five weeks I’ll be posting the next set of rules. If you can identify with these rules, or if you have come to deviating insights, please share your experience with us!
Archive for the 'Design' Category
In the design and advertising business, there are a few things to know before starting off. The 5×5 secret Rules in Design and Advertising series explains the 25 most important insights about this industry.
If you’re a freelancer, or if you look forward to going into freelance, you might find this quite interesting as well.
The 5×5 secret Rules in Design and Advertising
Part 1: Basic Rules
In this post, we deal with the very basics designers and freelancers have to face. Start here.
Part 2: The Rules of Composition
“Composition” describes the arrangement of the elements of art, or design, in an artwork, using the principles of design. Read about the techniques you can use to make your artwork more interesting and appealing.
Part 3: The Rules of Workflow and Getting it Done
Whether you’re working for an advertising agency or you are a freelancer, there are a few things everybody I know in the creative business incorporates. The nature of or jobs makes it necessary to rely on a few techniques that get our creative juices flowing.
Part 4: The Rules of Personal Matter
A job in the design field is certainly different from any job they tell our kids about at school. But what makes a designer successful in his job?
Part 5: The Rules of Business Relationships
In the 5th and final part of the 5×5 secret rules in design and advertising, we will deal with the part where you have to generate an income from your work. It’s a fact that a designer’s job comprises more than just design - you know this, especially if you’re a freelancer.
This is exciting! Here is another wallpaper worth checking out.
We looked at a very interesting and unique wallpaper style/technique in the previous post Wallpaper design. No, not for your desktop. Now here is another one you might like.
This is a heat sensitive wallpaper. It appears to be partially painted with a heat sensitive paint that only shows up at a certain temperature. I have to say, the flower print isn’t exactly something I’d put in my living room, but the technique is quite exciting.
This is the wallpaper in its “neutral” state:

And here it is with the heater turned on: Read on…
How do you get design work done? When I have a new assignment, I’m usually eager to start sketching right away. Do you sit down immediately and draw something together? Or do you prefer to let your thoughts wander off and play around for a couple of days before you get started with the actual implementation?
I like to make the most out of my creativity. With experience growing, I identified some helpful guidelines I follow to improve the designing process - and the quality of my work. Read on…
The Sheet vs. The Screen
Recently, I had an interesting discussion with my co-worker about whether to use plain, old-fashioned paper or the computer for certain tasks that come along in a creative process. While 99% of finishing is done by using a computer, it’s the early stages that I am interested in. I’d say 100%, but on second glance, you never know ;)
It’s your decision
Basically, it’s up to the designer. I know a lot of professionals using their beloved computer for just about anything. They brainstorm, outline, and storyboard from scratch in front of the screen, and do every single artwork in Photoshop or Illustrator. Of course, a drawing board comes in handy for this kind of approach. On the opposite, I’ve noticed that some designers prefer to use a writing pad or just loose sheets of paper for this kind of work.
A (slightly altered…) collage of some of my paperwork
I’ve carried together my personal view of the pros and cons on this subject. Read on…






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