The Magenta Lessons were born from the current trademark battle between the tech blog Engadget Mobile and the telecommunications giant Deutsche Telekom on behalf of their brand T-Mobile. Click here to read up on this truly exciting clash that may or may not have been an elaborate April fools joke - or a cooperative PR gag by the involved parties.
The Magenta Lessons consist of four installments: Design and Colors, Marketing, Trademarks and Public Relations. Today, we will use these real-life happenings to discuss the role of design - more precisely: color - in branding:
Welcome to the first part of the Magenta Lessons.
Imagine life without color. What would it be like to live in such a world? What if the sky wasn’t blue, but white? Imagine the grass not being green - picture it grey! And now, imagine T-Mobile being black. Read on…
Routine-blindness is inevitable in almost every business. It definitely exists for every task involving the higher brain functions: while it’s not likely that you lose sight of the complete picture while mowing your lawn, it’s far more probable to happen for one of your designs. In the worst case, you’ll deliver a design that’s peppered with mistakes. Mistakes you could have avoided if you had followed a few simple steps. Read on…
Have you ever worked with pixel fonts? They are nice & neat and can add a lot to your designs - if you know how to handle them.
And that’s the point: if you’ve used pixel fonts in your designs before, you may know that they need your attention to a larger extent than usual fonts. You need to set their position, alignment, size and line spacing correctly in order to make them look sharp.
On our sister site, the Vibr8 Bros. demonstrate exactly how you can make those cool pixel fonts work for you. Not only that, they also explain two more ‘cases’ regarding blurry pixels - issues almost every designer had to fight with at one point or another: Shapes using pixel borders (strokes), and 1-pixel lines. I’m sure you’ll find that information very useful!
In their newest article, How to avoid blurred Pixel Fonts & Shapes, you will find what you need to know about the above, with illustrated examples. And if you’re interested: at the end of the article, the Vibr8 Bros. explain exactly why paying attention to the little things is so important. Yes, pixels!
Go there now
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This is the fifth installment in the 5×5 secret Rules in Design and Advertising. So far, I’ve covered the following parts:
Set 5: The Rules of Business Relationships
In the 5th and final part of the 5×5 secret rules in design and advertising, we will deal with the part where you have to generate an income from your work. It’s a fact that a designer’s job comprises more than just design. You know this, especially if you’re a freelancer. As for thrilling experiences, if handling clients wasn’t a part of your job, you’d have to start getting into free-fall parachuting instead.
Accordingly, our first rule of business relationships is the following. Read on…
This is the fourth installment in the 5×5 secret Rules in Design and Advertising. So far, I’ve covered the following parts:
Set 4: The Rules of Personal Matter
A job in the design field is certainly different from any job they tell our kids about at school. I covered this in my previous post. But what makes a designer successful in his job? What do you need to know as an up-and-coming, young talent starting off in the business - be it working for a company, or as a freelancer?
Welcome to the 5 Rules of Personal Matter in Design and Advertising. Read on…
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