
This is the fifth installment in the 5×5 secret Rules in Design and Advertising. So far, I’ve covered the following parts:
Set 5: The Rules of Business Relationships
In the 5th and final part of the 5×5 secret rules in design and advertising, we will deal with the part where you have to generate an income from your work. It’s a fact that a designer’s job comprises more than just design. You know this, especially if you’re a freelancer. As for thrilling experiences, if handling clients wasn’t a part of your job, you’d have to start getting into free-fall parachuting instead.
Accordingly, our first rule of business relationships is the following. Read on…

This is the fourth installment in the 5×5 secret Rules in Design and Advertising. So far, I’ve covered the following parts:
Set 4: The Rules of Personal Matter
A job in the design field is certainly different from any job they tell our kids about at school. I covered this in my previous post. But what makes a designer successful in his job? What do you need to know as an up-and-coming, young talent starting off in the business - be it working for a company, or as a freelancer?
Welcome to the 5 Rules of Personal Matter in Design and Advertising. Read on…

This is the third installment in the 5×5 secret Rules in Design and Advertising. So far, I’ve covered:
Set 3: The Rules of Workflow and Getting it Done
Whether you’re working for an advertising agency or you are a freelancer, there are a few things everybody I know in the creative business incorporates. The nature of or jobs makes it necessary to rely on a few techniques that get our creative juices flowing.
Read on…

This is the second installment in the 5×5 secret Rules in Design and Advertising. So far, I’ve covered:
Set 2: The Rules of Composition in Design
“Composition” describes the arrangement of the elements of art, or design, in an artwork, using the principles of design. Sometimes, comp is used as a substitute for artwork (mainly in advertising), although that’s actually incorrect, as the artwork is the piece itself and not the placement of the elements inside.
This leads us to the question: What are the elements of design? The answer is the first rule of composition: Read on…

Welcome to the first set of the 25 secret rules in design and advertising. Each wednesday for the next five weeks I’ll be posting the next set of rules. If you can identify with these rules, or if you have come to deviating insights, please share your experience with us!
Set 1: 5 Basic Rules
Read on…
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