We’ve talked about copy based ads before. Now here is a very interesting example of a good copy based ad! It comes from Jung von Matt (Hamburg, Germany) and is for the Konzerthaus Dortmund (concert hall of the city of Dortmund).
Via AotW
What we can see here is a very good use of copy to transport the message. The headline is “Music for everyone”, and the more you read, the more you want to go on reading.
Why this ad is a good copy ad Read on…
A couple of days ago, I stumbled over this. It made me laugh… and it’s just perfect to demonstrate the essence of this article.
Courtesty of fuinfun.com
What makes this letter so funny? Quite simple: it supports the message visually. Let’s think about this for a minute. How can we apply this to advertising? Read on…
As a copywriter, journalist, translator, or a creative writer, you need a reliable database for your writing techniques sometimes. Especially when you’re not an English native, you’ll want to look up words or synonyms from time to time. Online dictionaries with a powerful search engine come in handy for these matters. Read on…
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