When was the last time someone recommended something to you? Think about it: on an average day, how often do you hear someone say “these are good, you gotta check them out”, or even “those are the best”? The most interesting question, however, is: to what extent are you aware of the power of word of mouth?
I’ll tell you what happened to me today. Read on…
In business, being audacious can often lead to crumbling walls. How do you ensure that the wall breaking down is the one between you and your (potential) client, and not the one you’re standing on? Read on…
A couple of days ago, I stumbled over this. It made me laugh… and it’s just perfect to demonstrate the essence of this article.
Courtesty of fuinfun.com
What makes this letter so funny? Quite simple: it supports the message visually. Let’s think about this for a minute. How can we apply this to advertising? Read on…
The power of words can be incredible. But only if you use them at the right time. Learn how to make more out of a standard assignment by leveraging your client’s view of things.
What matters even more than what you say, is the time you choose to say it. If you have been given a standard brief (here: re-design the CI for a small local retailer), and you want to win the client for more, anticipate how your client thinks! Identify how she might react to innovations and new approaches, and if you prepare her step by step (by feeding her bit after bit of your knowledge and insight), you will never have a problem enhancing the nature and/or extent of your assignment.
Here is how I argued to convince a client that an unusual and innovative marketing concept was the right card to bet on - in addition to the job I actually accepted. Read on…
Subscribe to our RSS Feed!
Recent Comments