Now this is something really worth looking at. If you’re looking for a bullet-proof way to scare away your target audience, follow the lead of this advertising agency, and you’ll be fine.
I have to admit: at first, I didn’t quite know what to make of these ads for UK Trade & Investment. That’s the client - the “Government organisation that helps UK-based companies succeed in an increasingly global economy” (from their About page). I’ll show you what I mean. Let’s take a look at a very interesting series of 6 mesmerizing print ads with a huge learning value for us designers and advertisers.
Click on the following image to view a larger version. Just don’t get stuck in this computer generated girl’s cleavage; there is more to come… Read on…
Spain has a very nice tradition taking place every new year’s eve. It’s called las 12 uvas de la suerte, and it goes like this: during the last 12 seconds before the bell strikes midnight, you eat one grape for every one second. It’s supposed to bring you luck in the new year. Having your mouth full of grapes, you have to say Feliz Año Nuevo and kiss the person next to you.
Via AotW
Since 1962, when midnight arrives, the clock on the Madrid square Puerta del Sol is being broadcasted on almost every TV channel in Spain. Obviously, audience ratings are quite high for this event. This popular tradition inspired the creatives at Universal McCann Spain to come up with this idea for nationwide broadcast during the famous twelve bell chimes. Read on…
We’ve talked about copy based ads before. Now here is a very interesting example of a good copy based ad! It comes from Jung von Matt (Hamburg, Germany) and is for the Konzerthaus Dortmund (concert hall of the city of Dortmund).
Via AotW
What we can see here is a very good use of copy to transport the message. The headline is “Music for everyone”, and the more you read, the more you want to go on reading.
Why this ad is a good copy ad Read on…
A couple of days ago, I stumbled over this. It made me laugh… and it’s just perfect to demonstrate the essence of this article.
Courtesty of fuinfun.com
What makes this letter so funny? Quite simple: it supports the message visually. Let’s think about this for a minute. How can we apply this to advertising? Read on…
Do you use public transportation? Ever took the bus, the train, or the subway? (As we’re international: think of the Underground, the Tube, the Metro, the U-Bahn…) If you did, you might have experienced this already: a stop or station named after a commercial company.
Almost everywhere, mass transportation carriers are selling the names of their subway stations away for branding to corporations, even their most frequented and often historic ones. The brand isn’t placed above the line… Read on…
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