In the design and advertising business, there are a few things to know before starting off. The 5×5 secret Rules in Design and Advertising series explains the 25 most important insights about this industry.
If you’re a freelancer, or if you look forward to going into freelance, you might find this quite interesting as well.
The 5×5 secret Rules in Design and Advertising
In this post, we deal with the very basics designers and freelancers have to face. Start here.
“Composition” describes the arrangement of the elements of art, or design, in an artwork, using the principles of design. Read about the techniques you can use to make your artwork more interesting and appealing.
Whether you’re working for an advertising agency or you are a freelancer, there are a few things everybody I know in the creative business incorporates. The nature of or jobs makes it necessary to rely on a few techniques that get our creative juices flowing.
A job in the design field is certainly different from any job they tell our kids about at school. But what makes a designer successful in his job?
In the 5th and final part of the 5×5 secret rules in design and advertising, we will deal with the part where you have to generate an income from your work. It’s a fact that a designer’s job comprises more than just design - you know this, especially if you’re a freelancer.
Picture this: You spend hours and hours on a comp for a client, be it in advertising, identitiy, or web design. When you finally present your work to the client, you get something like “I don’t like it. Can you show me something else?”
Are you familiar with this scenario? Well, so am I. And so is every designer or art director I know. No matter how much effort we put into a design, there’s almost always gonna be somebody who will tear it apart. The question is: if we like it, why don’t they like it as well?
To understand why that is, and what we can do about it, let’s take a look at this situation for a second. Read on…
In business, being audacious can often lead to crumbling walls. How do you ensure that the wall breaking down is the one between you and your (potential) client, and not the one you’re standing on? Read on…
Spain has a very nice tradition taking place every new year’s eve. It’s called las 12 uvas de la suerte, and it goes like this: during the last 12 seconds before the bell strikes midnight, you eat one grape for every one second. It’s supposed to bring you luck in the new year. Having your mouth full of grapes, you have to say Feliz Año Nuevo and kiss the person next to you.
Via AotW
Since 1962, when midnight arrives, the clock on the Madrid square Puerta del Sol is being broadcasted on almost every TV channel in Spain. Obviously, audience ratings are quite high for this event. This popular tradition inspired the creatives at Universal McCann Spain to come up with this idea for nationwide broadcast during the famous twelve bell chimes. Read on…
In design, half of the job is selling your work to your client. If you follow classic job procedures - acquire, design, sell -, you will have already noticed that it takes far more sweat to sell your design to the client than to acquire her in the first place. Why is that, and what can you do about it? Read on…
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