Archive for December, 2007

17
Dec

Wallpaper Design, Part 2: Heat Sensitive Wallpaper

This is exciting! Here is another wallpaper worth checking out.

We looked at a very interesting and unique wallpaper style/technique in the previous post Wallpaper design. No, not for your desktop. Now here is another one you might like.

This is a heat sensitive wallpaper. It appears to be partially painted with a heat sensitive paint that only shows up at a certain temperature. I have to say, the flower print isn’t exactly something I’d put in my living room, but the technique is quite exciting.

This is the wallpaper in its “neutral” state:

Heat Sensitive Wallpaper 1

And here it is with the heater turned on: Read on…

13
Dec

Ad Review: Konzerthaus Dortmund

We’ve talked about copy based ads before. Now here is a very interesting example of a good copy based ad! It comes from Jung von Matt (Hamburg, Germany) and is for the Konzerthaus Dortmund (concert hall of the city of Dortmund).

Konzerthaus Dortmund: Music for Everyone

Via AotW

What we can see here is a very good use of copy to transport the message. The headline is “Music for everyone”, and the more you read, the more you want to go on reading.

Why this ad is a good copy ad Read on…

07
Dec

Copy vs. Visual

A couple of days ago, I stumbled over this. It made me laugh… and it’s just perfect to demonstrate the essence of this article.

Copy vs. Visual

Courtesty of fuinfun.com

What makes this letter so funny? Quite simple: it supports the message visually. Let’s think about this for a minute. How can we apply this to advertising? Read on…





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