As a copywriter, journalist, translator, or a creative writer, you need a reliable database for your writing techniques sometimes. Especially when you’re not an English native, you’ll want to look up words or synonyms from time to time. Online dictionaries with a powerful search engine come in handy for these matters. Read on…
The power of words can be incredible. But only if you use them at the right time. Learn how to make more out of a standard assignment by leveraging your client’s view of things.
What matters even more than what you say, is the time you choose to say it. If you have been given a standard brief (here: re-design the CI for a small local retailer), and you want to win the client for more, anticipate how your client thinks! Identify how she might react to innovations and new approaches, and if you prepare her step by step (by feeding her bit after bit of your knowledge and insight), you will never have a problem enhancing the nature and/or extent of your assignment.
Here is how I argued to convince a client that an unusual and innovative marketing concept was the right card to bet on - in addition to the job I actually accepted. Read on…
How do you get design work done? When I have a new assignment, I’m usually eager to start sketching right away. Do you sit down immediately and draw something together? Or do you prefer to let your thoughts wander off and play around for a couple of days before you get started with the actual implementation?
I like to make the most out of my creativity. With experience growing, I identified some helpful guidelines I follow to improve the designing process - and the quality of my work. Read on…
Subscribe to our RSS Feed!
Recent Comments